Stretch & Exercise Videos
Combining video production, motion graphics, and patient-friendly storytelling, the exercise series turned at-home rehab into a clear, engaging, and easy-to-follow experience.
Challenge
When the world shut down during the pandemic, visits to the chiropractor came to a halt as well. Building on the success of the Chiropractic Video Series," "Internet Brands" asked us to create a new library of stretching and exercise videos that subscribing chiropractors could send to patients they were unable to treat in person.
Solution
We produced 37 at-home chiropractic stretching and exercise videos, expanding an already extensive patient education suite available on chiropractic websites. The videos allowed patients to continue rehabilitation and mobility work safely from home during lockdowns and office closures.
Results
Unfortunately, as the world emerged from pandemic isolation and in-person visits resumed, the project was ultimately shelved with roughly 95% of the work completed.
Even so, it remains one of my favorite projects — a meaningful, timely solution that demonstrated how educational content could continue supporting patients when they needed it most.
"Movement, clarity, and motion design working together to make exercise feel simple and engaging."
Creative Direction in Motion
